The principle of MINIMALISM is a synonym for efficient production, economical cars and social commitment. It's a sustainable approach to what we think and do at MINI. For us, it means: fun with the product, fun at work, fun with each other. And for you: fun while driving.
LESS IS MORE.
With the MINIMALISM principle. Innovative technologies ensure efficient and economical fuel consumption.
Everlasting fun: the recyclable parts in and on a MINI are used to produce a whole load of new stuff − and also help to conserve resources and protect the environment.