DIGITAL EXPERIENCE

A DIGITAL QUANTUM LEAP.

Indulge your senses and enjoy an interplay of light, sound and feel, all optimised to match your mood. Transform every journey into an unforgettable digital experience. Welcome to the interactive future of MINI.
All-electric MINI Countryman - digital experience - operation system All-electric MINI Countryman - digital experience - operation system
At the heart of the digital centre is the iconic MINI Interaction Unit. The exquisite OLED display is powered by the new MINI Operating System 9 and allows you to communicate with your MINI Intelligent Personal Assistant simply by using your voice. Everything's in its place to get you even more connected and in control.

THE MINI EXPERIENCE MODES FOR INTENSELY MINI MOMENTS.

Immerse yourself in different extraordinary worlds inside the all-electric MINI Countryman. Each mode follows its own creative design and sound palette. And with the Personal Mode, you can even use the MINI App to select your own images from your smartphone gallery for the background of the MINI Interaction Unit. So indulge and bring your interior to life.

YOUR MINI IN-CAR PERSONAL ASSISTANT.

All-electric MINI Countryman - digital experience - spike All-electric MINI Countryman - digital experience - spike

MINI INTELLIGENT PERSONAL ASSISTANT.

A full-featured voice assistant has found its way into the cockpit of the MINI models for the first time. The MINI Intelligent Personal Assistant can be activated using the greeting “Hey MINI” or by pressing the push-to-talk button on the steering wheel. Voice-controlled interaction on the circular OLED display takes the form of an animation featuring graphical elements, typography and an avatar. In terms of the display, drivers can choose between “MINI” – a stylised image of a MINI – and the new digital MINI assistant known as “Spike”.

The MINI Intelligent Personal Assistant operate key functions of your MINI, like the navigation, telephony, the radio or even control the temperature. Maybe there’s something you need to know about your journey. The weather. Or you have a special request. Even if it’s just for a little chat, or you want to hear a joke.

READY TO CONNECT.

Driving is a breeze when you have a digital companion as well as access to a host of intelligent connectivity features that come standard, at no extra cost, that offer convenience, safety and connectivity. And should you want to equip your MINI with even more digital services, you can upgrade anytime.

MINI CONNECTED PACKAGE.

Elevate your MINI adventures with the optional MINI Connected Package. You can access an ever-growing range of exciting features and entertaining apps as well as music streaming and gaming. There are even games created especially for the vehicle setting, that you can play with your passengers when your MINI is stationary.

You can also experience the navigation with a detailed 3D animation, traffic visualisation on the whole map, a close to reality lane guidance visualisaiton and augmented reality. Plus, there are two Intelligent Personal Assistants to choose from – both ready to make your every wish their command.

All-electric MINI Countryman - digital experience - connected upgrades All-electric MINI Countryman - digital experience - connected upgrades

UPGRADE YOUR MINI ANYTIME.

You can now flexibly book, additional connectivity features and packages after you've purchased your MINI. And you can also experience your MINI with other unique and additional functions, too, such as Driving Assistant Plus and High Beam Assist. The upgrade options and contents may vary depending on the country, vehicle model, equipment and vehicle condition.

Remote software upgrade.

Keeping your MINI right up to date.

You can receive free over-the-air software updates and improvements for your MINI. And depending on the country, vehicle model, equipment and vehicle condition, you might even be eligible to receive additional new functions or functional improvements free of charge on regular basis.